Kurv was born out of a desire to break the monotony in fashion. Disheartened by the repetitive designs and lack of quality wear across brands, we decided it was time to create something fresh and unique. Our mission is to offer size-inclusive, shape-friendly apparel that fuses classic styles with modern flair. Whether it's intricate embroidery or eye-catching embellishments, Kurv ensures you stand out and make a statement wherever you go.

Rhea Jain, the visionary behind Kurv, has always had a passion for fashion. With a B.Com (Honors) degree from Narsee Monjee College, she combines her commerce background with her creative inclinations. Despite her academic focus, Rhea's love for fashion grew stronger, leading her to pursue her dream of starting her own brand. Today, Kurv stands as a testament to her dedication and vision, bringing innovative and stylish clothing to fashion enthusiasts everywhere.